During the first half of the Twentieth Century, the western world experienced significant economic growth. The new middle class became mass consumers of industrial goods. Ford Motor Company in the USA and Fiat in Italy, for instance, grew exponentially producing large series of identical cars. It was during this time that the word “Fuoriserie” (out-of-series) was first used to define a unique car featuring special or rare elements that made it distinctive and precious. Owning a Fuoriserie allowed consumers to distinguish themselves from the masses, affirming the owner’s individuality and uniqueness.
With the same spirit, our Made-to-Measure offering goes in the direction of fine tuning a new commission to the specific needs and expectations of our clients.
Schedule a call with one of our experts to discuss all the options that this service can make available to you, from simple changes in width and height of the instep to more fine-tuned details.