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We believe that it doesn’t get any better than this.
During the first half of the Twentieth Century, the western world experienced significant economic growth. The new middle class became mass consumers of industrial goods. Ford Motor Company in the USA and Fiat in Italy, for instance, grew exponentially producing large series of identical cars. It was during this time that the word “Fuoriserie” (out-of-series) was first used to define a unique car featuring special or rare elements that made it distinctive and precious. Owning a Fuoriserie allowed consumers to distinguish themselves from the masses, affirming the owner’s individuality and uniqueness.